- The “mainland” is how things are done by the influence of large companies and business goals.
- The “island” is a place you can be creative, live on island time, and reject the creativity-destroying weight of hyper-optimized capitalistic loops
- the “ferry” is a way to invite main-landers to your island to experience your taste and values.
Example:
| Island | Mainland | Ferry |
|---|---|---|
| Google Suite | Google Workspace | Shared UX Patterns |
| Offline-First Therapy Notes | AI Therapy Web App | Real-time collaborative sync |
We want to build tools for main-landers, but bring them to the island.
People aren’t going to spend the time to get set up with Obsidian, but they will click on a website link and use a webapp. Provide some of the functionality / user experience, but then advertise the ferry to your values (offline-first, privacy-centric).